STAFFORDSHIRE FA PARTNERS WITH WOMEN IN SPORT TO REMIND MIDLIFE MUMS WHY CLAIMING THEIR RIGHT TO SPORT MATTERS! 

Staffordshire FA is one of the proud partners supporting insights charity Women in Sport’s 5th annual #TimeTogether campaign, which this year runs during October half-term. This year’s campaign focuses on encouraging midlife mums to understand the importance of being active with their teenage daughters; after all men and their sons have been enjoying sport together for years. 

Our digital campaign hopes to inspire mums and mother-figures across the nation to spend time getting active with their teenage girls, experiencing the joy and fulfilment that sport brings, together with the many mental and physical benefits. 

Our research shows that 1.3 million girls in the UK, who once enjoyed sport in primary school, drop out during their teenage years. Girls feel judged and often dislike being watched at a time when they are also navigating the challenges of female puberty, but 76% of teenage girls want to be active. 

Mothers and mother figures are an integral part of the solution. Almost half (48%) of the teenage girls we heard from state that their mum, aunt, or other mother figure supports them to be active. We also know midlife women need opportunities themselves; they are usually very time poor, under pressure from the burden of caring for others while working flat out so that their own happiness and health comes last. 71% of women experiencing the (peri)menopause want to be more active.  

Dani Taylor, Women's Football Participation Officer at Staffordshire FA said: “We are delighted to be supporting Women in Sport for the first time to help amplify the campaign message and raise awareness of the importance of midlife mums getting active with their teenage daughters.” 

Stephanie Hilborne OBE, chief executive of Women in Sport, said: “This year’s #TimeTogether campaign is all about empowering midlife women to connect with their daughters or nieces through the joy of being active. For generations, men and their sons have bonded over sport.  It’s overdue for women and girls to experience the same fulfilment.  

“At a time when teenage girls are feeling more judged and pressured than ever, sport can bring freedom from the burdens of everyday life. Mothers also need time for themselves – but we know many are missing out due to being overburdened with responsibility at home  

and at work as well as managing peri-menopausal symptoms. Through this campaign we urge mums to give sport a go, not only for their own well-being but to inspire their daughters or nieces to stay happy, healthy and active.” 

The support from new and existing partners has been incredible this year, with so many gathering and sharing inspiring real-life stories on their social media channels to promote #TimeTogether, and get more mums and daughters active together. 

For more information about #Time Together please visit womeninsport.org/timetogether



To find out more about where mums & daughters can get involved across Staffordshire Football, get in touch with  Dani.Taylor@StaffordshireFA.com